Norton Atelier storefront opens at London Bike Shed

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Norton has introduced the opening of its new London location, the Norton Atelier, from which each bikes and attire shall be obtainable.

The Norton Atelier is described by the TVS Motors-owned British producer as “its flagship London location,” and is itself situated in Outdated Avenue, on the Bike Shed.

Norton bikes – each the Norton V4SV, and Norton Commando 961 vary – shall be obtainable for each check experience and buy on the Norton Atelier; in addition to Norton’s attire vary, which has been designed in collaboration with Savile Row dressmaker Nick Tentis, who additionally had a task in creating the Atelier itself.

Christian Gladwell, Chief Business Officer at Norton Bikes, mentioned: “Seeing the Norton model transfer from inside the 4 partitions of Norton HQ and out into {the marketplace} is constructive on various ranges.

“Vendor companion enquiries signified the extent of demand for our bikes, and I’m immensely happy with the work the industrial staff has executed to fulfill that demand with what’s a rising supplier community. Extra sellers imply extra riders having fun with the outcomes of the exhausting work and dedication that the complete staff at Norton has contributed in the direction of.

“Opening the London Atelier can be a giant milestone for the model. For Norton to have created the primary of its personal areas from scratch reveals our dedication to the expansion of this historic marque, concurrently setting a brand new commonplace for motorbike retail.”

Nick Tentis, the Savile Row dressmaker behind the creation of the Norton Atelier, mentioned: “For the primary Atelier, I needed to create an area that mirrored the historical past and values of the Norton model whereas additionally creating the proper setting to show the brand new clothes assortment. Outfitting the house with a tailor-made mixture of each bespoke and classic furnishings completely encapsulates Norton’s previous, current and future.”

Gareth Charlton, World Model Director of Bike Shed Moto Co., mentioned: “I’m delighted to welcome Norton Bikes into our store house at 386 Outdated Avenue. With their wonderful historical past and dynamic imaginative and prescient for the long run I can’t consider a greater neighbour for Bike Shed Shoreditch.

“Having ridden their great new Commando 961 and witnessed first-hand the gorgeous element, and execution, they’ve sought within the fit-out of Norton Atelier London I very a lot look ahead to incessantly strolling subsequent door.”

The Norton Atelier may be discovered at 386 Outdated Avenue, London EC1V 9LT.

To search out out extra about Norton and its present vary of bikes, head to the Norton web site.