ECB probing Brendon McCullum’s relationship with a betting firm after his look in playing adverts

England‘s Check head coach and former New Zealand skipper Brendon McCullum has landed himself in massive bother after that includes in a playing commercial. The England and Wales Cricket Board (ECB) has issued an announcement by which they mentioned that they’re ‘exploring’ McCullum’s relationship with the net bookmaker website.

The controversy erupted after quite a few New Zealand YouTube customers complained about getting too many adverts of McCullum endorsing a bookmaker firm, “22Bet India”. Whereas a spokesperson for New Zealand’s Drawback Playing Basis referred to as the marketing campaign “probably the most aggressive advertising and marketing I’ve ever seen”, New Zealand’s minister of inner affairs, Barbara Edmonds, assured to “contact 22Bet to speak our issues concerning the deceptive nature of their promoting”. Quickly the commercial was taken down by Google because it violated its insurance policies.

Then again, the English cricket board additionally introduced a probe into the matter to test if McCullum has breached their anti-corruption code.

“We’re at present exploring the matter, and [are] in discussions with Brendon round his relationship with the Cypriot-based betting firm, 22Bet. Now we have guidelines in place round playing, and can at all times search to make sure these are adopted.” the ECB mentioned in an announcement.

Notably, the anti-corruption code of ECB reads: “individuals are prohibited each from themselves betting on matches and likewise from straight or not directly attractive, persuading, encouraging or facilitating every other celebration to enter right into a guess in relation to the end result, progress, conduct or every other facet of any match or competitors.”

McCullum signed the cope with a bookmaker firm in November 2022 and likewise shared movies selling it on his social media. In the newest advert posted by him on Fb, the Kiwi cricketer might be heard saying: “The IPL is coming, and I believe all cricket followers are excited for this massive occasion. My buddies at 22Bet are able to make your IPL expertise much more fascinating. 22Bet India ensures the perfect odds.”

Following the controversy, McCullum’s agent Simon Auteri instructed the Occasions newspaper in an announcement: “We’re talking to the ECB about this. I’m not going to touch upon something. We’re working by way of it.”